Context

Client wanted to implement a data-driven experimentation and personalization program on their website to improve conversion rates and user experience. They had analytics in place but lacked the framework and expertise to run systematic experiments or surface real-time insights to business stakeholders.

Action

Documentation & Implementation

• Created developer guide for Mixpanel implementation via GTM configuration
• Executed 10+ QC tests on website tracking

Dashboard Development

• Built 4 Mixpanel dashboards for real-time business intelligence and stakeholder reporting

A/B Testing Program

• Designed and executed 2+ A/B testing campaigns targeting key conversion funnels in AB Tasty
• Conducted pre-launch QA to ensure test validity
• Monitored experiments, validated statistical significance, and generated experiment reports

Personalization Program

• Designed and executed 2+ personalization campaigns based on user segments in AB Tasty
• Conducted pre-launch QA and tracked performance and engagement metrics
• Reported on personalization effectiveness and provided recommendations for future campaigns

Result

• 1 implementation guide enabling technical team autonomy
• 4 Mixpanel dashboards providing real-time business insights to stakeholders
• 2+ A/B tests and 2+ personalization campaigns executed with full pre-launch QA